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M2088 - Local and International Marketing Strategies (Online)

  • 16 Dec 2020
  • 09:15 - 12:30
  • Online Webinar


Registration Time: 09:00
Sessions Time: 09:15 - 12:30  including a 15-minute coffee break
Speaker: Mr Raymond Micallef
Venue: Online Webinar
Depending on the COVID-19 situation, CPE might be held face to face. 
Participation Fees (The Institute is now accepting payments via Paypal)
MIA Members: €40.00
Non-MIA Members: €75.00
Retired Members: €20.00
Students: €30.00

Background Information

Participants can discover all aspects of marketing from a global perception to better answer to international opportunities and competitive situations. Topics in this short module include a summary of international marketing;
  • Social, economical, political, and legal environments; 
  • International market-entry opportunities; 
  • Planning and managing market entry strategies and products; 
  • Global distribution and pricing; 
  • International promotion, sales, and negotiation; and International market planning.


By participating fully in this module, participants will be able to: 
  • Apply the key terms, definitions, and concepts used in marketing with an international perspective.
  • Relate the value of developing global awareness with a local perspective in marketing.
  • Assess different cultural, political, and legal environments influencing international trade.
  • Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
  • Discuss the impact of global and regional influences on products and services for consumers and businesses.
  • Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
  • Implement innovative international market entry strategies.
  • Recognise the importance of the Internet for global business.
  • Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).

Target audience

This course will be of benefit to Professionals seeking to enhance their Continuous Professional Development

Speakers profile

Mr. Micallef is a management, healthcare management and insurance professional with a career spanning 40 years in the healthcare sector, insurance management and financial services industry.
He is an Associate of the Chartered Insurance Institute and a Chartered Insurer. He holds a Master’s Degree in Business Administration from Henley Management College, UK, authoring his theses on “Word-of Mouth Marketing - The Key Elements for Growth in the Private Medical Insurance Sector”.
Mr. Micallef grew in the Health Industry, moving up to become a management consultant for a private hospital, Capua Palace Hospital Malta where he advised management in the design and implementation of theatre operations and ward management systems.
Mr. Micallef’s experience as an insurance trainer spans over eighteen years as a visiting lecturer at the one of the leading Insurance Training Centres in Malta, in Bahrain, United Arab Emirates, Oman and Saudi Arabia.
He has developed and delivered several workshops for a diverse audience in medical insurance and provided tuition for CII subjects in Private Medical Insurance, Claims Management and Risk Management, Economics, Insurance Law, Insurance Risk and Capital Management and Fraud Detection and Avoidance in Financial Services.
He also lectures in Information Systems in Business, Economics,Business Administration,Customer Care Strategies,Business Organisational Structures and Business Operations and Processes.
Furthermore, Mr. Micallef also lectures in Quantitative Methods and Research, Marketing, Contemporary Marketing Communication, International Marketing Strategy and Leading and Managing with Ethics and Managing Excellences in Processes & Projects, in the B.A., M.B.A. and M.Sc. programmes at Global College, Smart City Malta for Global College, the University of Chester, NCC Education, the London School of Commerce and the University of Bedfordshire .
Mr. Micallef is also currently delivering lectures for the Continuous Professional Development programmes for the Maltese Insurance Industry, as set out by the Malta Financial Services Authority.


3 Hours Core 


Terms and conditions apply


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Tel. +356 2258 1900