We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. Read More

SUBSCRIBE TO OUR MAILING LIST


Log in

M2088 - Local and International Marketing Strategies (Online)

  • 16 Dec 2020
  • 09:15 - 12:30
  • Online Webinar

Registration


Register
Registration Time: 09:00
Sessions Time: 09:15 - 12:30  including a 15-minute coffee break
Speaker: Mr Raymond Micallef
Venue: Online Webinar
Depending on the COVID-19 situation, CPE might be held face to face. 
Participation Fees (The Institute is now accepting payments via Paypal)
MIA Members: €40.00
Non-MIA Members: €75.00
Retired Members: €20.00
Students: €30.00

Background Information

Participants can discover all aspects of marketing from a global perception to better answer to international opportunities and competitive situations. Topics in this short module include a summary of international marketing;
  • Social, economical, political, and legal environments; 
  • International market-entry opportunities; 
  • Planning and managing market entry strategies and products; 
  • Global distribution and pricing; 
  • International promotion, sales, and negotiation; and International market planning.

TOPICS ON THE AGENDA:

By participating fully in this module, participants will be able to: 
  • Apply the key terms, definitions, and concepts used in marketing with an international perspective.
  • Relate the value of developing global awareness with a local perspective in marketing.
  • Assess different cultural, political, and legal environments influencing international trade.
  • Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
  • Discuss the impact of global and regional influences on products and services for consumers and businesses.
  • Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
  • Implement innovative international market entry strategies.
  • Recognise the importance of the Internet for global business.
  • Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).

Target audience

This course will be of benefit to Professionals seeking to enhance their Continuous Professional Development

Speakers profile

Mr. Micallef is a management, healthcare management and insurance professional with a career spanning 40 years in the healthcare sector, insurance management and financial services industry.
He is an Associate of the Chartered Insurance Institute and a Chartered Insurer. He holds a Master’s Degree in Business Administration from Henley Management College, UK, authoring his theses on “Word-of Mouth Marketing - The Key Elements for Growth in the Private Medical Insurance Sector”.
Mr. Micallef grew in the Health Industry, moving up to become a management consultant for a private hospital, Capua Palace Hospital Malta where he advised management in the design and implementation of theatre operations and ward management systems.
Mr. Micallef’s experience as an insurance trainer spans over eighteen years as a visiting lecturer at the one of the leading Insurance Training Centres in Malta, in Bahrain, United Arab Emirates, Oman and Saudi Arabia.
He has developed and delivered several workshops for a diverse audience in medical insurance and provided tuition for CII subjects in Private Medical Insurance, Claims Management and Risk Management, Economics, Insurance Law, Insurance Risk and Capital Management and Fraud Detection and Avoidance in Financial Services.
He also lectures in Information Systems in Business, Economics,Business Administration,Customer Care Strategies,Business Organisational Structures and Business Operations and Processes.
Furthermore, Mr. Micallef also lectures in Quantitative Methods and Research, Marketing, Contemporary Marketing Communication, International Marketing Strategy and Leading and Managing with Ethics and Managing Excellences in Processes & Projects, in the B.A., M.B.A. and M.Sc. programmes at Global College, Smart City Malta for Global College, the University of Chester, NCC Education, the London School of Commerce and the University of Bedfordshire .
Mr. Micallef is also currently delivering lectures for the Continuous Professional Development programmes for the Maltese Insurance Industry, as set out by the Malta Financial Services Authority.

EVENT CPE COMPETENCES

3 Hours Core 

WEBINAR TERMS AND CONDITIONS

Terms and conditions apply

DISCLAIMER

By Registering and/or Booking for this event, you agree that MIA will collect your information, who will be using it as per the MIA Privacy Policy for CPE Events. Please read the MIA’s Privacy Notice for CPE Events in its entirety which can be found at this link. By accepting to participate in this event you accept that MIA shall process personal data in accordance with this Privacy Notice.
If registration is being affected by a company or other corporate entity on behalf of an attendee or the registering company or other corporate entity supplies to the MIA personal data of third parties, such as of employees, affiliates, management companies or service providers, the registering company or other corporate entity shall be solely responsible for making sure that the provision of such data to the MIA fully complies with applicable laws and the relevant person in regard to whom the data relates has been provided with the necessary information at law regarding the MIA’s processing of his personal data.
Any information notices, consents or other applicable requirements that may be required to be fulfilled for the provision of third party data to the MIA shall be borne solely by the registering company or other corporate entity. The registering company or other corporate entity hereby fully indemnifies the MIA and shall render the MIA completely harmless against all costs, damages or liability of whatsoever nature resulting from any claims or litigation (instituted or threatened) by any third party against the MIA as a result of the provision of any third party personal data to the MIA by the registering company or other corporate entity.
The Malta Institute of Accountants may take photos during this event. These images will be used by the Institute to share news about the event in newsletters, the Annual Report, The Accountant journal and printed publicity. Photos can also be published on MIA’s Facebook, Linkedln and Twitter. Such images may be used to publicise future events of the same nature and for reporting purposes.


               
SUBSCRIBE TO OUR MAILING LIST

Suite 4, Level 1, Tower Business Centre, Tower Street, Swatar, BKR 4013, Malta 

E-mail: info@miamalta.org

Tel. +356 2258 1900

© MALTA INSTITUTE OF ACCOUNTANTS, 2020   Privacy policy