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M22093 - Local and International Marketing Strategies (Online)

  • 9 Nov 2022
  • 13:30 - 16:45
  • Online Webinar


Registration is closed
Registration Time: 13:15
Sessions Time: 13:30 - 16:45  including a 15-minute break
Speaker: Mr Ray Micallef
Venue:   Online Webinar
Participation Fees (The Institute is now accepting payments via Paypal)
MIA Members: €40.00
Non-MIA Members: €75.00
Retired Members: €20.00
Students: €30.00

*Group bookings for 3 or more participants available.


International marketing can be described as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Local marketing is essentially the tactics and strategy utilised to market products and/or services in a local economy. Normally, this takes form as more market penetration, product development and in some cases, diversification. Each country embodies a unique test for marketers because of culture, language, laws, and other factors. These challenges can also be present on regional and local levels which require even more targeted techniques. The decisions to do business internationally and launch an international marketing campaign could be any of the examples noted below (not an exhaustive list): • Expanding brand awareness • Economic growth in a country • New commerce laws • Untapped or underserved markets • International partnerships/joint ventures Launching a global or a local marketing operation can be simple or extremely complicated, depending on a number of factors, e.g., market research, marketing budget, the marketing mix, etc. There are much wider cultural and linguistic differences, time and distance considerations, as well as wider differences in economic structures and regulations.


By participating fully in this module, participants will be able to: 
  • Identify the marketing strategies that a company can adopt for a local or an international market
  •  Analyse how the situation can evolve and forecast for that eventuality
  •  Appreciate the different scenarios that could present and how these can impact the organisation
  • Understand the importance of being prepared as a company for these scenarios
  • Comprehend the importance of planning and implementing the changes needed without disturbing the modus operandi of the organisation.

Target Audience

Accountants, Auditors, Entrepreneurs, Practitioners,
Professionals seeking to enhance their Continuous Professional Development

Speaker's Profile

Mr. Micallef is a business, insurance and healthcare professional with a career spanning ten years in the healthcare sector, and over twenty years of which in insurance and financial services management.
He is an Associate of the Chartered Insurance Institute (UK) and a Chartered Insurer. He holds a master’s degree in business administration (Henley Management College UK) authoring his theses on “The Key Elements for Growth in the Private Medical Insurance Sector”.
Mr. Micallef’s experience as an insurance and business trainer spans over 18 years as a visiting lecturer at the Malta Insurance Training Centre, the Global College, The London School of Commerce, STC College, Learnkey Institute, the Gulf Insurance Institute (Bahrain and Saudi Arabia), the Malta Chamber of Commerce (LCCIEB), RISC Institute, Leoron, and Arizona Computer Services pvt. Ltd, delivering customized workshops for various companies in the UAE and the Kingdom of Saudi Arabia.
Furthermore, he has managed to increase his network of institutions in the Gulf area and has developed and delivered several workshops for a diverse audience in medical insurance and provided tuition for CII subjects in Private Medical Insurance, Claims Management, Economics and Insurance Law. He also lectures Information systems in Business, Economics and Business administration, Business Ethics, Risk Management and Capital Adequacy, and Customer Services.
Mr Micallef has been lecturing in the GCC region, as a senior lecturer, since 2014, and has accumulated a vast experience in lecturing different Business Strategy, Management, Marketing, Human Resources, Insurance and Supply Chain Management subjects as short or long courses, on behalf of various institutions in the region.


3 Hours Professional


Terms and conditions  apply


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Please note that all webinars are recorded by the MIA. Such recordings will be retained by the MIA for internal use

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