Analysing a set of financial statements is an important skill for any accountant or financial advisor.

During the session, we will be discussing the importance and relevance of applying key accounting ratios to historical financial data to build a better picture of a company’s health, overall performance and trends. Furthermore, by analysing and interpreting key accounting ratios and historical financial data correctly, a financial advisor is better equipped to identify areas of strength and weakness, and to devise and implement appropriate and effective procedures. Through this, accountants and financial advisors should be able to provide key stakeholders with valuable data to facilitate better decision making.

Accountants and financial advisors are frequently required to provide senior management and board members with financial projections in an attempt to predict the future performance of an organisation. A proper set of financial projections can only be drawn up if historical data is correctly analysed and interpreted. During the session, we will also be analysing the historical performance of a global brand with a view of formulating a set of financial projections based on such analysis.